CMS

WordPress

Launch Year

2021

Duration:

~ 8-10 weeks

Key Plugins

Beaver Builder | WooCommerce | ACF Pro | Gravity Forms | LearnDash LMS

Primary Focus Areas

Full Stack Development | Cpanel & Hosting | DNS Management | Website Security | Pagespeed Optimization

Overview

Aesthetics Ed is a professional training platform for medical practitioners in the field of aesthetic procedures. The client needed a secure, scalable learning environment that also supported digital product sales and onboarding materials for students and medical professionals.

Using WordPress and Beaver Builder, I developed a modular layout system that balanced brand consistency with editing flexibility. LearnDash LMS was integrated as the foundation for course delivery, allowing users to enroll, progress through modules, and access downloadable resources. WooCommerce enabled product monetization through direct sales and checkout flows.

Key frontend features included a responsive layout, user dashboard, and a custom FAQs page to support common onboarding questions. Gravity Forms was used to manage lead generation and internal registrations. The backend was optimized for usability through custom fields in ACF Pro, allowing admins to manage course content with minimal tech support.

From a performance standpoint, the site was hosted through cPanel with proper DNS and email routing setup. Caching layers and asset optimizations were implemented for faster load times across mobile and desktop.

This project demonstrates my ability to create scalable, training-based websites that combine user experience with technical dependability and business-focused design.

Key Features & Deliverables
Roles & Responsibilites

Key Features & Deliverables

  • Contact Form
  • Downloadable Files
  • Membership System
  • Learning System (LMS)
  • Shop Page
  • Blog System
  • Secure Login/Logout
  • FAQs Section
  • User Dashboard
  • Device Compatibility

Roles and Responsibilites

  • Built the site using Beaver Builder and WordPress for flexible layout and modular design
  • Integrated LearnDash LMS to deliver paid training courses in medical aesthetics
  • Set up WooCommerce for selling access to courses and digital products
  • Configured cPanel, DNS, and email routing for reliable hosting and delivery
  • Developed all frontend UI elements and course sections to match the client’s brand
  • Created user-friendly navigation, registration flows, and course tracking components
  • Implemented downloadable content, FAQs, and user dashboard tools
  • Applied responsive tuning and speed optimization across all devices

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